Weber barbecue brand apologises for poorly timed recipe emailed to customers around the world hours after American singer Meat Loaf died
- Weber BBQ sent email subscribers around the world a meatloaf recipe on Friday
- Musician Marvin Lee Aday, AKA Meat Loaf, 74, died with Covid on Thursday
- The popular grill brand issued an apology for the ‘poorly timed’ recipe
Popular barbeque brand Weber has apologised after sending customers a meatloaf recipe just hours after musician Meat Loaf died.
The poorly timed recipe was emailed to recipients around the world as part of the company’s weekly Friday newsletter.
But unbeknownst to the grilling giant, Mr Marvin Lee Aday, 74, died on Thursday night in Nashville, Tennessee, after reportedly falling seriously ill with Covid-19.
‘In today’s email we highlighted a grilled meatloaf recipe. At the time we shared this recipe with you, we were not aware of the unfortunate passing of American singer and actor Mr Marvin Lee Aday, also known as Meat Loaf,’ Weber wrote to subscribers on Friday.
‘We want to express our deepest apologies for this oversight and for any offense this email may have caused.
Mr Marvin Lee Aday (pictured), 74, also known as Meat Loaf, died on Thursday night after falling ill with Covid-19
Popular barbeque brand issued a meatloaf recipe to subscribers on Friday morning unaware of the celebrity’s death
‘We send our condolences to Mr Aday’s family and fans. Thank you for understanding.’
Fans of the American manufacturer, which supplies grills to more than 60 countries globally including Australia, France, and China, flocked to Twitter to share photos of the apology.
But the gaffe amused cooking enthusiasts, many saying anyone who was offend by the coincidental oversight was extremely sensitive.
‘Sorry, but this is the greatest junk mail I have ever seen,’ one wrote.
‘Trying not to laugh,’ another added.
‘Come on people, this is funny stuff. Unintentional, but I’d like to think Meatloaf would have laughed,’ a third wrote.
‘I kinda feel like Meat Loaf would appreciate the delicious irony of Weber’s inadvertently ill-timed grilled meat loaf post,’ a fourth wrote.
‘Clearly it was the most unintentional of errors and anyone legitimately offended by it has to grow up and face the dark humor of our mortality.
Six hours later, the company issued an apology via email to its subscribers for the poorly-timed recipe for how to prepare BBQ Meat Loaf (pictured)
The company offered its condolences to the rock singer’s friends and fans
Others said the blunder highlighted the issues associated with auto-scheduled emails.
‘I’m laughing my a**e off thinking about the poor Weber PR team having to have emergency meetings because Meatloaf died,’ one wrote.
The rock singer death on Thursday was announced at 6pm the following day via his verified Facebook page.
‘Our hearts are broken to announce that the incomparable Meat Loaf passed away tonight with his wife Deborah by his side,’ the statement said.
‘We know how much he meant to so many of you and we truly appreciate all of the love and support as we move through this time of grief in losing such an inspiring artist and beautiful man.
‘We thank you for your understanding of our need for privacy at this time.
‘From his heart to your souls… don’t ever stop rocking!’
Meat Loaf’s family and representatives have so far not confirmed either his cause of death or his vaccination status, but TMZ cited sources saying that he was ‘seriously ill with Covid’ when he died.