While Twitter suffers amid Elon Musk’s takeover, Hive Social benefits from the chaos.
The social app has reported more than one million signups in the last 30 days and sits at the top of Apple’s App Store’s social network apps chart.
The surge comes as Twitter has seen racial slurs increase since Musk stepped in and as Donald Trump’s ban is lifted, along with the Twitter Blue fiasco that allowed anyone to be verified.
And these, among other things, have sent more than one million users fleeing from Twitter, MIT reports.
Hive Social, launched in 2019, is said to be the closest replica of Twitter, with its chronological feed, profiles and lead posts, while pulling inspiration from Instagram by emphasizing visuals.
Hive Social reported one million signups since Elon Musk purchased Twitter in October. The app is said to be the closest design to that of Twitter
Many Twitter users seek an alternative because they believe Musk’s platform will soon disappear from the internet due to the new owner’s mass firings, reinstatement of previously banned accounts and the Twitter Blue fiasco.
One of the likely reasons for Hive Social’s surge is that users believe ‘racism and bigotry will not fly’ on the platform, while Musk appears to allow it under his free speech guideline.
Hive posted on Twitter Monday that it does not tolerate bigotry and hate, and Donald Trump and Andrew Tate, a controversial YouTube star and kickboxer who was banned from Twitter in 2017 for spewing misogynistic views, are banned from the social media app.
The post notes that ‘white supremacists are also deleted, no warning.’
The surge comes as Twitter has seen racial slurs increase since Musk stepped in and as Donald Trump’s ban is lifted, along with the Twitter Blue fiasco that allowed anyone to be verified
One of the main reasons likely for Hive Social’s surge is that users believe ‘racism and bigotry will not fly’ on the platform
These points could be why many users are fleeing Twitter and why Hive may have seen its surge in signups.
According to TechCrunch, Hive saw an uptick in users in the weeks leading up to Musk closing the $44 billion deal to buy Twitter and the following days.
Hive Social pulls inspiration from Instagram by emphasizing users post visuals
Around 214,000 of Hive’s total 733,000 lifetime installs across iOS and Android appeared in the last 30 days, according to Sensor Tower.
Hive seems to take a page from Twitter with its feed that lets users follow different topics, like science and sports, and hashtags that help users discover similar content.
Users can also like, comment and re-share posts, as is the typical method on many social networks.
Hive is also letting users add music to their profiles, which pulls inspiration from the nostalgic MySpace that is credited with being the first social media platform.
Users can even upload nudes to the platform that can be tagged as NSFW (not safe for work), but its guidelines note Hive is not looking to be an OnlyFans competitor.
While these features are nothing to write home about for many users, its zero tolerance for hate and racism is appealing to a large number of people looking to flee Twitter.
Data shows that the use of the N-word increased threefold on Twitter during Musk’s takeover.
Another significant difference between the two platforms is that Hive Social claims not to use algorithms to determine which posts users see
An investigation by the nonprofit U.K.-based Centre for Countering Digital Hate (CCDH) found the use of racist, homophobic, transphobic, and anti-Semitic slurs soared significantly after Musk took over Twitter on October 27, Newsweek and the Associated Press reported.
The study revealed in Musk’s first week of running Twitter, the anti-Semitic slur ‘k***’, and racist terms ‘w**’ and ‘s***’ – appeared in 2,598, 1,256, and 935 retweets. That’s an increase of 23, 62, and 77 percent, respectively, compared to the average for 2022.
Another significant difference between the two platforms is that Hive Social claims not to use algorithms to determine which posts users see.
This follows the chronological timeline method that many social media sites have abandoned.
On the other hand, Twitter has algorithms running in the background to suggest topics based on what the systems think someone may like.
However, people have mentioned that usernames on Hive are not unique or protected, which allows users to double up on names and impersonate people.
This was an issue Musk found when he allowed anyone and everyone to become verified by paying $8 a month for Twitter Blue.