Papa Johns will NOT renew their sponsorship for the EFL Trophy

EXCLUSIVE: Papa Johns will end sponsorship of EFL Trophy, with US-based pizza company opting not to renew £1m-a-season deal and league officials searching for new backer

  • Papa Johns have decided against a renewal on their EFL Trophy sponsorship
  • The pizza firm signed a three-year deal worth £1m-a-season during 2020 
  • EFL chiefs have begun their search for a new financial backer given the news

Papa Johns will not renew their sponsorship of the EFL Trophy, with league officials now seeking a new backer. 

The pizza firm signed a three-year deal worth around £1million a season in 2020 but have decided against extending the partnership. 

EFL chiefs believe that this year’s final between Bolton and Plymouth could act as a powerful sales brochure with a bumper crowd of around 70,000 expected at Wembley.

The competition, which sees Premier League and Championship Under 21 and academy sides go up against clubs from Leagues One and Two, features a prizepot of around £3m. 

That sum largely comes from the Premier League and FA, who see it as a vital pathway for emerging talent. 

Papa Johns have decided against renewing their contract to sponsor the EFL Trophy

The pizza firm have backed the tournament since signing a three-year-deal back in 2020

The £3m from Papa Johns was spread across the EFL. Clubs were informed of the situation this afternoon. 

The EFL Trophy has been in play since 1983. No fewer than 11 members of Gareth Southgate’s World Cup squad played in the competition at some stage in their careers. 

Indeed, Three Lions trio Declan Rice, Mason Mount and Bukayo Saka all made their debuts in the EFL Trophy. 

US-based Papa Johns have operated in the UK since 1999. The next final takes place on April 2, with the deal expiring in June.

Currently, there is a £3million prize-pot for the team that ends up winning the competition

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